Cross-channel orchestration + real-time learning
One campaign. Four channels. It learns which one your customer actually answers.
Send a WhatsApp. No reply in 6 hours? The campaign calls them. Still no answer? It sends an SMS. Every outcome feeds back into the rules — so next week the campaign starts with the channel that actually worked for each customer.
Benchmarked on GuruMood cascades. Replace placeholder figures with audited numbers before launch.
How a single campaign runs
Send a WhatsApp. If they don't answer, it tries the phone. Then SMS. All inside one campaign.
Every step, every wait timer, every fallback condition is configurable per campaign. You can start with SMS, end with voice, or cascade across ten channels. This three-step example is one of the most common.
Converted
668
of 1,000 · 66.8%
Example: 1,000 customers. WhatsApp first — 412 replied. Phone fallback for the remaining 588 — 184 more. SMS fallback for the remaining 404 — 72 more. Final conversion: 668 of 1,000 (66.8%) in one campaign.
Build my cascading campaignAll four channels, orchestrated
Rich media, catalogs, interactive buttons. Compliant with the Business Messaging Policy.
Voice calls
AI voice agent that handles objections and routes interested leads to your team.
SMS
AI-optimized timing, A/B-tested copy, delivery-confirmed.
Generated subject lines, dynamic segmentation, predictive send-time.
It learns from every cascade
The rules that ran on day one are not the rules running today.
Every sent message, every reply, every no-answer becomes a signal. The cascade re-orders itself per customer segment, the wait timers tune themselves, and the starting channel shifts toward whatever actually converts.
One cascade, same for everyone:
Works the same for every customer, every hour of the day.
Learned from
1,284
real cascades
Segmented. Re-ordered. Retuned:
Same campaign. Three different playbooks. All tuned automatically.
What the AI is tuning, live
Channel order
Which channel starts the cascade for each segment.
Wait timers
How long to wait before falling back to the next channel.
Send times
Per-recipient best-time prediction, not global heuristics.
Message variants
Subject lines, openers, and CTAs A/B-tested live.
Command & control
One Control Tower for every channel, every agent, every cascade.
Everything the cascades are doing — and everything your human agents are doing — in one live view. No tab-hopping, no stitched-together reports.
Active campaigns
Live conversations
Conversion 7d
Top channel today
Channel mix · last 7 days
8,412 sends
Live activity
- 12:04:21WhatsAppdeliveredSegment: Retail · 212 recipients
- 12:04:18PhoneconnectedOutbound · agent=voice-01
- 12:04:11SMSfallback triggeredCampaign: spring-promo · 404 recipients
- 12:03:58Emailrule updatedSegment: Enterprise → start with email
Mockup for illustration. The real Control Tower is a live console.
Agent performance dashboard
Real-time metrics for every human agent: response times, active conversations, resolution rates, conversion rates, CSAT. Identify top performers and those who need coaching.
Multi-channel campaign view
Every active cascade across voice, SMS, email, and WhatsApp in one place. AI-generated optimization suggestions — which channels are underperforming, where to reallocate, which segments need different messaging.
Live conversation monitoring
Listen in on active agent conversations across every channel. AI-suggested responses, sentiment analysis, compliance checks, and opportunity identification running automatically in the background.
ROI & attribution
Exactly which channels and cascades drive revenue. CAC by channel, LTV by source, campaign ROI in real time. Multi-touch attribution across every step of the cascade.
Stop choosing a channel
Let the campaign choose. And then improve.
Tell us your audience, your goal, and the channels you already run. We'll ship a cascading campaign on your account — and the rules will start tuning themselves from day one.
Pilot in 2 weeks. No replacement of your CRM or ESP required.