Cookie Policy

This Cookie Policy explains what cookies and similar technologies are, how we use them on gurumood.com, which types we use, for which purposes, for how long, and how you can manage your preferences. It complements our Privacy Policy.

Cookies are small text files that a website places on your device when you visit it. In addition to cookies, we use similar technologies such as local storage (localStorage, sessionStorage), pixels (web beacons), and SDKs that can identify, measure, or remember information about your session.

• Session cookies: deleted when you close the browser.
• Persistent cookies: stored for a set period or until you delete them.
• First-party cookies: set by gurumood.com.
• Third-party cookies: set by analytics or marketing providers we use.

Under the GDPR and the EU ePrivacy Directive, strictly necessary cookies do not require consent. All other categories (preferences, analytics, marketing) are only activated after your freely given, specific, informed, and unambiguous consent, which we collect via the cookie banner at the start of your session. You can change your choice at any time via the "Cookie preferences" link in the footer or through your browser.

We classify cookies into the following categories:

• Strictly necessary: required for the site to function (security, load balancing, language preferences, remembering your cookie choice). Cannot be disabled.
• Preferences: remember choices you make (language, region, view) to offer a more personalized experience.
• Analytics: help us measure and understand site usage in an aggregated and anonymous way.
• Marketing: used to deliver relevant content and advertising and to measure the performance of campaigns on our own properties and on third-party platforms.

The following are representative examples. The exact inventory may change over time; the cookie banner shows the current state.

• gm-cookie-consent (strictly necessary, first-party, up to 12 months): stores your cookie consent preferences.
• gm-lang (preferences, first-party, up to 12 months): remembers your preferred language.
• _ga, _ga_* (analytics, Google Analytics 4, up to 14 months): aggregated site usage measurement. Only set after you accept the Analytics category.
• _fbp (marketing, Meta Pixel, up to 90 days): conversion measurement and audience building. Only set after you accept the Marketing category.
• li_sugr, bcookie (marketing, LinkedIn Insight Tag, up to 24 months): LinkedIn conversion measurement. Only after Marketing consent.
• Server technical cookies (strictly necessary, session): session management and fraud prevention.

Some cookies are set by third parties when the corresponding category is enabled. These third parties act as controllers or joint controllers depending on the case and have their own privacy policies. They include: Google (Analytics, Ads, Tag Manager), Meta (Facebook/Instagram Pixel), LinkedIn (Insight Tag). See their privacy policies for more information.

Some of the providers mentioned may transfer data outside the EEA. We apply appropriate safeguards, including the Standard Contractual Clauses (SCCs) where applicable, to ensure an adequate level of protection.

• Cookie banner: you can accept all, reject non-essential, or customize per category when entering the site.
• Footer link: "Cookie preferences" re-opens the panel at any time.
• Browser controls: you can block or delete cookies from your browser settings. Note that some site features may stop working correctly.
• Privacy signals: we honor the Global Privacy Control (GPC) signal as an opt-out mechanism in jurisdictions where it is legally applicable.

We may update this Cookie Policy to reflect technical, legal, or provider changes. We will post the updated version with a new "last updated" date. For material changes we will request your consent again.

If you have questions about this Cookie Policy, contact us at privacy@gurumood.com.